New Online Program Registration Capabilities Announced

Saturday, August 05, 2006 Skip Barber Racing School has added new online program registration features to its industry-leading website,

Effective immediately, website visitors will be able to select, reserve, and purchase online Skip Barber’s popular One and Two-Day Driving School programs and New Driver Program. A secure environment for transaction processing is made possible by use of SSL encryption and VeriSign® authenticity verification services.

“Our customers want and deserve the ability to purchase our programs when it’s convenient for them,” said George Ayres, President and Chief Operating Officer of Skip Barber Racing Schools LLC. “With this move we are directly responding to their desire to interact with us at any hour of the day or night, 365 days a year.”

Ayres said the new program registration features will enable uncomplicated purchases and provide instant confirmation of orders. He noted that customers will continue to be able to speak with sales representatives by telephone during weekday business hours and to direct email inquiries to [email protected] “Providing consumers with multiple ways to interact with us is critical,” Ayres said.

In the coming months Skip Barber will expand its online program registration capabilities to include the company’s High Performance Driving School and all Racing School programs. Skip Barber currently offers the renowned Three Day Racing School as well as numerous advanced racing activities and the popular Introduction to Racing program.

Dan Hubbard

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