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iHeartMedia Named Official Media Partner of the Skip Barber Racing School

Alton, Virginia — June 28, 2023 – The Skip Barber Racing School announced a marketing partnership with iHeartMedia, the number one audio company in the United States, to leverage iHeartMedia’s multiplatform audio network to further expand its iconic Driving and Racing School platforms to new audiences nationwide.

The marketing and programming partnership will bring Skip Barber to listeners across the county, utilizing iHeartMedia’s multiple platforms which includes broadcast stations, digital with the iHeartRadio app, podcasting, mobile, social and live events.

This partnership builds on both brands’ history, expertise, and reach. Founded in 1975 by Formula One Racer Skip Barber, the School has trained over 400,000 students. SBRS graduates have distinguished themselves with podium appearances in all the major international series, including Formula 1, NASCAR, IMSA, SRO, and INDYCAR.

“We’re thrilled to partner with the Skip Barber Racing School to bring one of the hottest racing brands directly to our listeners nationwide,” said Greg Ashlock, CEO of iHeartMedia Multiplatform Group. “We look forward to developing creative integrations and programming opportunities to help connect listeners across the country with auto racing, and with the premiere brand behind this fast-growing sport– SBRS.

“Partnering with the iHeartMedia organization makes great sense for SBRS as we continue to expand nationally with our iconic Driving and Racing School platforms. Program expansion in 2023 into the off-road community with the Skip Barber Off-Road Academy and with the Skip Barber Karting Academy set to launch in 2024, makes this relationship critical to our success,” said Dan DeMonte SBRS CMO.

ABOUT THE SKIP BARBER RACING SCHOOL

With international racing experience, celebrated skill, and the firm belief that competitive race car driving was teachable, Skip Barber founded his legendary racing school in 1975. Since that first class, over 400,000 students have become racers and champions.

Today, we are the world’s largest automotive education and entertainment company offering driving, offroad, and racing schools at the finest tracks in America. We offer a Driver Development program for young race car drivers to learn and perfect their racing skills. We operate the Skip Barber Formula Race Series and field championship teams in GT4, TC, and TCA in TC America. We provide logistics and support for the Superstar Racing Experience (SRX) and create innovative OEM programs that elevate the finest automotive marques and produce corporate programs that build teamwork and recognize outstanding achievement.

No experience rivals the Skip Barber Racing School. For more information on our programs, call us at 866-932-1949, visit us online at skipbarber.com and follow us on social media at #skipbarberracingschool/@skipbarber.

ABOUT IHEARTMEDIA

iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined and has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts.  The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

 

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