Skip Barber Racing School and XLR8 Pictures have announced the official launch of Skip Barber Studios, a full-scale media production house and advertising agency designed to serve the automotive and motorsports industries at the highest level. With fully operational studios in Orlando, Florida and Los Angeles, California, and plans already in motion for a future flagship studio in Indianapolis, Indiana, Skip Barber Studios is a content creation tool for brands that demand authenticity, scale, and cinematic excellence. Skip Barber Studios will represent clients across the automotive and motorsports industries, in addition to brands that are aligned with racing and motorsports culture. It will deliver end-to-end creative services including brand strategy, production, fan activation, and media distribution. This includes short-form content designed for platforms such as TikTok and Instagram Reels to long-form content such as documentaries and limited-run series. “For more than five decades, Skip Barber Racing School has shaped drivers, champions, and the sport itself. With the launch of Skip Barber Studios, that legacy continues with world-class storytelling, modern media strategies, and unmatched motorsports credibility under one roof,” Joe Monitto Skip Barber Racing School’s Chief Marketing Officer said. XLR8 Pictures brings a long and respected pedigree in motorsports media, known for capturing the emotion, intensity, and culture that define racing at every level. Paired with Skip Barber Racing School’s legendary legacy and influence, Skip Barber Studios is uniquely positioned to connect brands directly with passionate fans. “We’re building something that goes far beyond traditional marketing,” said Nico Albano, Senior Partner at XLR8 Pictures. “From cinematic brand storytelling to real, meaningful fan engagement, Skip Barber Studios will serve as a direct conduit between manufacturers, brands, and consumers. This is content produced at the highest level and distributed everywhere it matters.” About Skip Barber Racing School: Founded in 1975 by Motorsports Hall of Fame inductee Skip Barber, the Skip Barber Racing School has been a cornerstone in the development of race car drivers for nearly five decades. What began as a single racing school has evolved into a complete motorsports ecosystem. Today, Skip Barber includes the Skip Barber Race Series, our development-focused Formula Car championship; and Skip Barber Racing, our championship-winning professional race team. Beyond the racetrack, we’ve adapted our proven curriculum to create the Skip Barber Driving Academy, delivering life-saving training for new and experienced drivers on public roads and highways. We also design bespoke Skip Barber Corporate Events that strengthen teams, engage partners, and celebrate employee success — blending adrenaline, education, and unforgettable experiences. About XLR8 Pictures XLR8 Pictures is a multi-platform media company dedicated to delivering bold, high-impact storytelling across television, mobile, digital, audio, and live events. XLR8 Pictures produces adrenaline-fueled content that captures the cutting edge of sports, music, culture, and lifestyle. Through partnerships with world-class talent and organizations, the company delivers exclusive live broadcasts, compelling documentaries, feature films, series, and short-form content designed to inspire and energize audiences worldwide. XLR8 Pictures produces content from quick-hit digital moments to cinematic storytelling to unfiltered energy across every screen.