HOLBROOK, NY & ALTON, VA – Skip Barber Racing School, the world leader in high-performance driving education and motorsports training, is proud to announce the appointment of Bryan Lima as Director of Experiential Marketing. With over 26 years of experience at Mercedes-Benz USA, Bryan has built a reputation for creating immersive brand experiences that captivate audiences and strengthen customer connections. In his new role, he will lead initiatives to expand Skip Barber’s market presence, enhance brand visibility, and elevate client engagement through innovative experiential marketing strategies. Bryan’s career is defined by his ability to craft unforgettable brand interactions. As a Brand Experience Marketing professional at Mercedes-Benz, he led high-profile activations such as the IMSA and AMG Driving Academy programs, Formula 1 track events, and exclusive performance driving experiences. He also played a key role in managing the USTA sponsorship, executing impactful US Open Tennis activations, and elevating hospitality at the renowned Arthur Ashe Stadium. One of Bryan’s most notable achievements was his instrumental role in the planning and execution of the prestigious Mercedes-Benz Stadium partnership, guiding the project from concept to completion and setting a new standard for sports and entertainment brand integration. “Bryan Lima is an expert at bringing brands to life through immersive experiences that leave lasting impressions,” said Anthony DeMonte. “His vision and leadership in experiential marketing will be invaluable as we continue to grow Skip Barber Racing School’s legacy and reach new audiences.” “Skip Barber Racing School has a rich history of excellence in motorsports education, and I’m excited to contribute to its evolution,” said Bryan Lima. “I look forward to creating unforgettable experiences that not only showcase the thrill of performance driving but also deepen the connection between brands and their customers.” Bryan holds a Bachelor’s Degree in Marketing and has a track record of consistently delivering high-impact experiential campaigns. Known for his precision, creativity, and commitment to excellence, he is eager to bring his expertise to Skip Barber Racing School as it continues to set the standard in motorsports education and performance driving. Founded in 1975, Skip Barber Racing School has trained more motorsports champions than any other organization. From on-track driving education to world-class racing experiences, the school remains the gold standard in motorsports training. With Bryan Lima leading experiential marketing efforts, Skip Barber Racing School is poised to further enhance its brand presence and client engagement. For more information, visit www.skipbarber.com or contact us at 866-932-1949.